Jack Daniel Distillery Calls for Consumers to Show Their Spirit LYNCHBURG (pop. 361), Tenn. -- Folks will go a long way to show their love. They skywrite their beloved's name across the horizon, change their looks, surrender a bad habit, give up their name. When it comes to Jack Daniel's Tennessee Whiskey, proof of passion can be just as creative. Each year at the Distillery, thousands of letters pour in with stories of what people have done to demonstrate their connection to Jack Daniel's  to show how Jack lives in their lives. From a New Jersey man who had an eight-inch diameter face of Mr. Jack tattooed on his left arm to the Minnesota native who named her firstborn in honor of Lynchburg's favorite son, folks around the world have gotten pretty creative when it comes to demonstrating their feelings for Jack. With that in mind, the Jack Daniel Distillery is asking to see how "Jack Lives Here" or rather, what Jack Daniel's means to different people.  Between March and June of 2002, consumers can send a videotape, photograph, drawing, audiotape or letter answering one or more of the following questions: What's the best place to have a Jack and why?  What's your best memory or time you had with Jack and why? How does Jack live in your life? (See www.jackdaniels.com for details of competition.) "Over the years, we've gotten paintings, custom-made guitars from rock stars, hand-carved Jack Daniel's chess sets, body art, and the list goes on and on,  according to Lynne Tolley, Jack Daniel's great-grandniece and an official taste-tester for the Distillery. In August, a team of renowned judges will critique the entries based on creativity, originality and all-American spirit. The best nine entries of Jack Lives Here will be awarded an international trip to Lynchburg, London and Prague - to show how Jack lives around the world. Each winner and guest will enjoy a trip between September 21-27, 2002. While creativity and originality are important, Tolley stressed that entries must be legal and in good taste. "We're happy for people to consume our product, but only if they do so responsibly," she said.